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Yue PR
Yue PR bridges the gap between creativity and strategy, shaping campaigns that drive cultural relevance and long-term impact.
Yue PR redefines how brands engage with their audiences—always bold, always intentional.

Goal: Design the brand identity for YUE PR, a Public Relations agency specialising in fashion, design, and culture. The concept reflects a balance of clarity and elegance, positioning YUE as both strategic and aesthetically fluent.

Project done in colboration with VAUST Studio.

Logo

Typeface: PP Neue Machina Inktrap

Long & Short Versions

Icon
Used as a decorative element in various media. This version underlines the uniqueness of the symbol, as it is used for branding not for reading.

Textures
Used as a decorative element in various media.

Colour Palette

Primary

Secondary

Business Cards

Press Kit

Offer & Invoice

Envelope

Photography

Mood 1

Setting for shooting:

- Balance between minimalism and texture.
- A focus on objects and atmosphere.‍‍

Setting for post production:

- Reduce vibrancy slightly to give a desaturated, natural look.
- Reduce the overall contrast slightly to avoid harsh blacks and whites.

Mood 2

Setting for shooting:

- Close-up of an object.
- Shot of a person walking by.‍

Setting for post production:

- Add motion blur or radial blur.

Inauguration Dinner Invitation

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